Be found by those ready to sign up.
You built something attendees love, but visibility doesn’t happen on its own. As you expand into new markets, you have to compete with big-name events and convince your audience that your experience is worth the time, travel, and investment.
Found partners with event-focused small businesses like Weekend Hockey Tournaments to increase visibility, build trust, and drive registrations. From website design to targeted campaigns, we help you stand out, sell out, and scale up.
Client Snapshot: Weekend Hockey Tournaments
Industry: Youth & Amateur Sports Tournaments
Challenge:
Weekend Hockey Tournaments (WHT) built a strong reputation across Ontario. However, when they expanded into the United States, they were new to the market and faced stiff competition from established tournament providers.
WHT realized they needed support from a digital marketing agency to build brand recognition and create a professional, polished online presence. Their goals were clear: grow visibility across North America, increase tournament registrations, and scale their U.S. events.
What We Did:
Custom Website Design & Development
Built a new site to support U.S. expansion and streamline tournament registration
Organic Social & Email Marketing
Delivered ongoing promotion to boost tournament visibility and strengthen brand awareness
Digital Marketing Campaigns
Launched Google and Meta ads paired with tailored landing pages for each tournament
The Results:
- 3.2x increase in tournaments and events per year
- 4.1x increase in team registrations per year
- 4.3x growth in annual revenue
- Clear lift in awareness, engagement, and conversions within six months of launching the first digital marketing campaign
- 12 new team registrations in the first month of Meta ads, representing a 6.7x return on ad spend (ROAS)
What We Delivered
B2B outreach campaigns that cut through complex sales cycles.
Strategy, Planning
& Project Management
Pay-Per-Click
(PPC) Advertising
Custom Website
Development
Custom Branding
and Design
Why it Works
01
Strategic partnership
Our specialists act as an extension of your team, planning, executing, and optimizing your campaigns, so you can stay focused on operations.
02
Real ROI
From registrations to revenue, our initiatives are built to deliver results you can see (and measure).
03
Audience insights
We know what matters to your ideal customers and how to speak to them across every digital touchpoint.
04
Built for growth
Whether you’re launching in a new market or scaling to more events per year, we design strategies that grow with you.
Is This You?
You run an event-focused small business that delivers a fantastic experience. However, getting attendees to commit feels more challenging than it should. You’re up against well-established competitors, but you know your events are just as good (if not better).
You need to reach the right people and persuade them that your events are worth the investment. You also want to build a brand that grows with you, all without handling every marketing detail yourself.
If that sounds like you, let’s build a better path to being found.
