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Outbound Lead Generation for a Mid-Sized B2B Company

Be found by the right decision-makers at the right time.

Selling to large organizations with long buying cycles and multiple stakeholders isn’t easy. Whether you’re targeting engineers, procurement teams, or project managers, success hinges on clarity, timing, and trust.

We help mid-sized B2B companies like yours cut through the noise and connect with the people who matter, keeping you top of mind when bidding starts.

Client Snapshot: UCEL Inc.

Industry: Hoist and Vertical Access Services

Challenge:

UCEL wanted to reach the right decision-makers during critical bidding windows in the construction cycle, not after the opportunity had passed. They needed to boost visibility, streamline communication, and book real conversations with qualified prospects.

What We Did:

The Pathfinder

Strategic foundations, messaging and positioning, and pathway identification

Outbound Lead Generation

Email outreach, LinkedIn outreach, appointment setting, targeted calling

Custom Account-Based Marketing Campaign

Campaigns designed for highly relevant, in-market buyers

The Results:

  • Built a clear, compelling value proposition
  • Created an operator brief to guide communication and align internal and external teams
  • Increased visibility by sourcing key vendor lists for UCEL to join
  • Booked 24 meetings in just 4 months
  • Because of the excellent results, UCEL expanded its scope to include full-stack B2B outbound lead generation for another team member and service, as well as custom campaigns to reach companies actively looking for vendors

What We Delivered

B2B outreach campaigns that cut through complex sales cycles.

Appointment
Setting
Email Outreach
Campaigns
LinkedIn
Outreach
Targeted
Calling

Why it Works

01

Strategic from the start

No wasted spend. No spray-and-pray.

02

Channel-agnostic execution

We use the right channels for your audience.

03

Industry fluency

We understand complex sales and long buying cycles.

04

Accountability

Everything we do is tracked, optimized, and reported on.

Is This You?

You own or work for a mid-sized B2B company that sells to large organizations, often via RFPs or relationship-based sales. Your product or service is technical, regulated, or requires stakeholder education. Maybe you’ve tried generic marketing or other lead generation companies but didn’t see results. Now, you want a partner who gets how B2B sales actually happen.

If that sounds familiar, let’s build a better path to being found.