Be found by busy executives shaping the future of tech.
If your ideal customers are busy, tech-savvy executives with no time for sales fluff, you need an approach that adds value and earns attention. Whether you’re promoting thought leadership or looking to fill your pipeline with qualified leads, we help tech-driven B2B companies like 4Data Solutions engage decision-makers through value-driven campaigns that stand out in a crowded market.
Client Snapshot: 4Data Solutions
Industry: Cybersecurity & Data Infrastructure
Challenge:
4Data Solutions wanted to engage high-level cybersecurity leaders in a thoughtful, strategic way – one that would elevate their brand, build authority, and open the door to future collaboration.
What We Did:
Strategy
Developed a custom strategy for outreach and targeted campaigns
B2B Outreach
LinkedIn outreach, list sourcing, and appointment setting to drive attendance to an industry dinner at Bletchley Park featuring Sir Dermot Turing
Informal Market Research
Research to gather pre-event insights
Targeted Campaigns
Campaigns to promote post-event case studies and a thought leadership white paper
The Results:
- Successfully ran LinkedIn polls to conduct informal market research and tailor event discussion topics
- Designed and executed LinkedIn campaigns to promote an exclusive industry dinner at Bletchley Park featuring Sir Dermot Turing, the nephew of internationally-renowned Alan Turing, codebreaking and computing legend. We filled the event with top-tier data and cybersecurity leaders.
- Promoted post-event insights by developing and launching campaigns to support case studies and a white paper
- Positioned 4Data Solutions as a trusted thought leader and collaborator in the cybersecurity space
What We Delivered
Integrated marketing campaigns that fill appointments and build local trust.
Appointment
Setting
Email Outreach
Campaigns
LinkedIn
Outreach
Targeted
Calling
Why it Works
01
Audience-first strategy
Everything we do is tailored to resonate with your ideal customers, which, in this case, were high-level data and cybersecurity leaders.
02
Value-driven outreach
By leading with insights, events, and thought leadership rather than an ask, we build credibility.
03
Multi-channel precision
We achieve measurable results by combining LinkedIn, targeted email, and custom list sourcing to reach the right people, the right way.
04
Industry expertise
We have in-depth experience working with cybersecurity, SaaS, and IT service providers.
Is This You?
You own or manage a tech-driven organization that targets CIOs, CISOs, or senior tech leaders. Your company wants to be seen as a thought leader, not just a vendor. However, you’ve outgrown DIY lead generation tactics and outdated outbound models. You need a smarter, more strategic way to establish credibility and be found by the right people.
If that sounds like you, let’s build a better path to being found.
